Mobile phones are becoming ubiquitous consumption devices of on-demand content. Phones are used to deliver highly targeted content to a 2" screen while you want for the bus, commute to work, or have a few spare minutes before the next meeting.

[...] Mobile phones are a perfect environment for rich feed payloads such as audio or video. Modern cell networks have average advertised download speeds of 300-500kbps and actual even faster speeds in real-world testing.