"What you will see is more use of buying a download that you can use as a ringtone, or video streaming with it rather than just the ringtone," Simon Dyson, senior analyst at Informa told the BBC News website.

With increasing connectedness on mobiles - the ability to get straight onto the net - big media companies, such as Disney, will be able to offer content directly to people too.

"The mobile industry seems to think that people will always pay for mobility," added Jessica Sandin, principle analyst at Informa.

"I think we will see more bundled services, at lower rates and so on. It is about user experience at the end of the day."