Twenty-seven percent of U.K. 3G mobile subscribers download full track music on their mobile phones. The latest research from Telephia’s Q2 2006 3G U.K. Report shows that full track music download penetration is more than 11 percentage points higher among 3G subscribers, as compared to non-3G subscribers at 16 percent. On average, 3G subscribers in the U.K. download 4.1 music tracks per month and spend an average of 8.3 hours per month listening to full track music on their mobile phones. The study shows many 3G subscribers prefer to use their PC for storage and transfer of music to their mobile phone, revealing that the PC remains an essential part of the music experience.

Method for Downloading Full Track Music to Mobile Phones (U.K.)

Download Method	3G Subscribers	Non-3G Subscribers
From a computer, ripped from home music collection	44%	49%
From a computer, downloaded from a peer-to- peer site	19%	12%
From a computer, downloaded from a paid website	14%	14%
Over the air from an operator's site	10%	5%
Over the air from a non-operator's site	4%	11%

Source: Telephia 3G U.K. Report, Q2 2006