17/10 Communication / Presence
|Category: Mobile Life By editor at 03:00|
The following passages I liked most. They also explain why it is so hard for "content" (and I would add marketing) companies to understand the mobile space. They have to think out of the box if they want to be players in that space.
Communication is king and presence is a prince
At Nokia’s own internal thought leadership conference in Helsinki nearly two years ago they had Andrew Odlyzko, mathematician and Internet philosopher, explain the future dynamics of the Internet and broadband. One central part of his thesis is that communication is king; content is secondary. When I take a photo of my kids at the zoo, and share it with my parents, that’s communication, not content.
Douglas Galbi (an FCC economist) takes the model one step further, with three basic modes of communication: presence (the sensuous sense of the other person being with you, as social bonding); storytelling (which includes the narrative of a game, the lyrics and emotions of a song, or the scenes of a movie); and pure information transfer (I want a taxi! What’s tomorrow’s weather?).
[...] Remember the day at the zoo? Nobody makes a satisfactory product yet for me to share the experience. It’s sure not MMS. I should be going round the zoo, snapping away, and each picture should become the new backdrop on both Nana and Grandad’s phones, as well as being downloaded to their digital picture frame at home. Yet who is going to integrate, retail and support such a product? Who will distribute it? Who do you depend on to embed 3G or WiMax or CDMA into each new connected appliance?