Interesting points by Simon Judge and Capgemini/INSEAD (see picture). Needless to say that I fully subscribe to them.


Image from Capgemini/INSEAD

Users Think They Don’t Want Advanced Mobile Services

First of all, as the report suggests, it opens up new opportunities for network operators to innovate with simpler pricing and services. However, we should not rule out new advanced service just because people don’t want them. People might not know what they want until they see it. People have responded to the survey in terms of the services offered now. As for new advanced services, they must be clearly priced and made as simple as possible.

Application Developer Perspective: Part 1: Payment

In summary, I believe existing and new solutions should…

• Be affordable compared to non-mobile alternatives
• Have transparent pricing
• Easily allow providers to accept payments
• Easily allow end users to pay