We live in increasingly interesting times. Half of humanity has suddenly dropped in (via cellphones) – uninvited and unannounced – crashing our private party, eager to participate in an exploration of the possibilities of human communication. Whatever they want, they’re going to get. That’s the way things work now. Fortunately, they want what we want: better lives for themselves and their families. How they get it – that’s in their hands. We can assist them, but they don’t really need our help. That mob will work it out for themselves. And in the process, everything will change for us, as well.

Mob Rules: The Law of Fives

1. The mob is everywhere.
2. The mob is faster, smarter and stronger than you are.
3. Advertising is a form of censorship.
4. The mob does not need a business model.
5. Make networks happen.