04/6 1. Brand New Medium 2. No Old Paradigms 3. Location is Monumental
|Category: Mobile Market By editor at 12:27|
“One: This is a brand new medium and device and we must look at it that way,” he said. “Two: It is not just a micro browser so we can’t take old paradigms and the way we were connected before and port it to mobile.”
Mr. Beyda also relayed that location is monumental, more so than with any other media.
He sees location based abilities as a differentiator for mobile devices because it is always with the consumer and is always tracking. Because of this, marketers can truly see the patters of usage and travel, giving them the advantage they need to turn basic metrics into revenue.
From Why venture capitalists aren’t eyeing mobile: MMF speaker via Mobile Zeitgeist
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