In today's swiss sunday newspaper Sonntagszeitung, I read about an alliance against free instant messaging providers like Skype, ICQ, Yahoo or MSN. Apparently, the alliance (sounds pretty Alias-like;) thinks that instant messaging should cost like SMS does today. You can find a more detailed article about the topic in german at Heise.

I then tried to find an english source corroborating that, but the only thing which I found were articles like Mobile push for instant messaging. Still at the end of the article it says:

"Operators have a high degree of control over price and user conditions," said Mr Delaney, "But within two to three years that will be out of their control."

And suddendly Swisscom's Ogo strategy makes sense.

See also:
Mobile operators promise IM for all
IM, Music Lead 3GSM Agenda