31/10 Japan: 47.1% often or sometimes use QR Codes / Decline of PC usage
| Category: Mobile Market By editor at 00:16 |
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Seron comes up with a new survey from MyVoice in QR Code Usage in Japan - Survey from October 2007 |
Q2: Do you use your mobile phone’s QR code or bar code reader? (Sample size=mobile phone users)
Often use 4.9% Sometimes use 42.2% Have used it before 14.6% Know what QR codes are, but don’t use them 27.7% Just heard the name 2.9% Not even heard of them 7.6% No answer 0.1% This question was rather badly worded as it confuses awareness of QR codes with usage of them; the number of people aware of QR codes but not owning phones with decoding facilities is not determined.
Also worthy of note:
Declining PC/Mac Internet usage in Japan among the 20 to 39 age group (2000-2006). Accessing the internet through the keitai (mobile phone) becomes predominant.

Sources:
パソコン見放す20代「下流」携帯族
The Second Digital Divide in Japanese Society
Update: article from November 5: In Japan, PCs are becoming sooo version 1.0




