Discovering the Mobile Adult Content Congress, Responsible Delivery Of Content To The Mobile Phone which took place recently, I was intrigued to see that Vodafone's Tina Southall is a speaker there. Is the adult business looking for respectability or is it the other way round - all major telecom platforms need content and sex sells best?

The website puts it that way:

The demand for adult content services is growing. Mobile operators see this tremendous opportunity for revenue growth while realizing the added social responsibility to control and monitor delivery.

The Mobile Adult Content Congress (MACC) will examine in detail the opportunities and possible pitfalls of delivering adult content to the mobile phone.

Update:
See also the Mopocket.com's comments on that.
Via Smartmobs