J. Gerry Purdy writes in Why mobile will be the largest media market of all time that Frost & Sullivan offers the following forecast for advertising revenue from mobile media over the next five years in the US:



It would be interesting to corroborate these forecasts and also put them in context with forecasts of other countries. Personally I am still vers sceptic.

Ajit over at Open Gardens has however strong arguments that mobile advertisement will be huge after 3's X-Series announcement:

The proposed flat rate may pay some of 3's networks costs, but the real business model is advertising.

Google, Yahoo and Microsoft have all become experts in online advertising. Now they hope to transfer these skills to the mobile space.

Isn't this also a sign that the US, which were for a long time mobile outsiders, are now quickly catching up?