In the Mobile Content Business value chain there are several parties (ie. Telecom Operator, Platform Vendor, Content Aggregator, Content Owner or Creator, Content Sponsor etc) involved nowadays. Everyone is involved here for their own benefits. From my experience I have seen that the operator tries to lower their CAPEX (Capital Expenditure) as well as the OPEX (Operational Expenditure). Hence Revenue Share business model came in the scene to satisfy all the related parties. Here in this article I will not just try to describe on the Revenue Share Business Model but also will try explore some concept on the Expenditure share model.