22/4 More on PC/Mac versus mobile phone
| Category: Mobile Market By editor at 22:02 |
I already reported in a former post the fact that already 28% of mobile phone users worldwide have accessed the mobile internet. Now Tomi T Ahonen puts this figure a bit more in perspective in his post What happens when majority access web via mobile phone:
Personally though, I don't look at it that way for european countries and just recently I said here that I see a lot of promise in the combination and convergence of different media. I called that post It's print-internet-mobile, stupid! Why? Simply because print and PCs are already well established and as you can see in Japan - even though the mobile is very very important, the japanese print figures are not that bad. The same goes also for VG in Norway.
In January I had a presentation before all the major media guys here in Switzerland, and I showed the following slides (here you see only a part of) which can be read without knowing german. That should be pretty self-explaining.
See also:
IPSOS Study: Mobile Phones Could Soon Rival the PC As World’s Dominant Internet Platform
Growth of the PC based internet is slowing down. Growth of the mobile phone based internet is accelerating. Only 41% of all internet access is by people who only access by PC. Already 25% of all internet access is only by mobile phone. Soon more people will access by mobile than PC. How soon? By 2008.He may be a bit optimistic, but the trend is clear.
Personally though, I don't look at it that way for european countries and just recently I said here that I see a lot of promise in the combination and convergence of different media. I called that post It's print-internet-mobile, stupid! Why? Simply because print and PCs are already well established and as you can see in Japan - even though the mobile is very very important, the japanese print figures are not that bad. The same goes also for VG in Norway.
In January I had a presentation before all the major media guys here in Switzerland, and I showed the following slides (here you see only a part of) which can be read without knowing german. That should be pretty self-explaining.
See also:
IPSOS Study: Mobile Phones Could Soon Rival the PC As World’s Dominant Internet Platform
Comments
Tomi T Ahonen
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tomi [at] tomiahonen.com
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http://www.tomiahonen.com
2006-05-01 08:02:36
Hi All About Mobile Life blog and readers
Thank you for covering my posting. There has been a very interesting development. On Friday 27 Apr the BBC reported that the British telecoms regulator, Ofcom has found in its Digital UK study, that today the British population prefers to use SMS text messaging to placing voice calls.
Another of those "incredibly counter-intuitive" findings, that continue to dumb-found the analysts of the industry. But yes, similar findings have been reported in various Asian countries and in advanced European countries, and among heavy users such as the youth and business executives - who all show a clear preference of using SMS text messaging rather than voice calls. Because SMS is faster and it is more escretive.
There is very much about the mobile phone that is counter-intuitive, and SMS definitely is so. But readers of this blogsite would probably prefer to understand and capitalize on those opportunities, than try to fight against the windmills...
Tomi T Ahonen
4-time bestselling author and consultant on advanced mobile telecoms and IT
website www.tomiahonen.com
blogsite www.communities-dominate.blogs.com
2006-05-01 08:02:36
Hi All About Mobile Life blog and readers
Thank you for covering my posting. There has been a very interesting development. On Friday 27 Apr the BBC reported that the British telecoms regulator, Ofcom has found in its Digital UK study, that today the British population prefers to use SMS text messaging to placing voice calls.
Another of those "incredibly counter-intuitive" findings, that continue to dumb-found the analysts of the industry. But yes, similar findings have been reported in various Asian countries and in advanced European countries, and among heavy users such as the youth and business executives - who all show a clear preference of using SMS text messaging rather than voice calls. Because SMS is faster and it is more escretive.
There is very much about the mobile phone that is counter-intuitive, and SMS definitely is so. But readers of this blogsite would probably prefer to understand and capitalize on those opportunities, than try to fight against the windmills...
Tomi T Ahonen
4-time bestselling author and consultant on advanced mobile telecoms and IT
website www.tomiahonen.com
blogsite www.communities-dominate.blogs.com
Roger
2006-05-02 07:51:06
Tomi,
You betcha, we just going to launch an SMS Alert and Publish service next month;)
2006-05-02 07:51:06
Tomi,
You betcha, we just going to launch an SMS Alert and Publish service next month;)
