Insights & Trends from Japan & Korea
Friday, 8 September 2006
Marriott Kensington, London
Organized by the Wireless World Forum

I will go. Is anybody of the reader's of this blog going too? It would be a pleasure to meet there.


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Insights & Trends from Japan & Korea

DISCUSSION TOPIC 1 - MOBILE MUSIC

KDDI’s LISMO (Listen Mobile Service)
# How LISMO is helping KDDI take on iPod in Japan?
# What are the key learnings for the industry from LISMO?
# How did KDDI’s LISMO music service help its subscriber growth rate?
# How did KDDI reduce mobile churn during the same period?

SK Telecom’s MelOn
# What has made MelOn so successful?
# Can private/operator's own mobile music brands compete with iTunes?
# How can mobile music make synergy with the broadband internet?
# What can be the most profitable VAS in mobile music?


DISCUSSION TOPIC 2 - MOBILE TV

“One Seg”
# Launch of "1Seg" digital TV in Japan (1 Apr 2006) based on 2.5 years of test & trials in the market including Vodafone Japan. What are the insights from the trials? What is the learning’s for Europe?

TU Media's Satellite Digital Multimedia Broadcasting (S-DMB)
# Terrestrial-DMB and Satellite-DMB - competition for the Korean mobile TV viewers. What are the differences in the business models?
# What are the drivers & barriers in the adoption process?
# What do the customers actually watch on Mobile TV?
# Mobile TV - Is it Telecom's area or Broadcaster's area?
# What is the most suitable business model for Mobile TV - Advertisement vs. Sub-ion model?
# Will the customers accept the 'streaming' or 'clip down load' as Mobile TV?
# What are the limits or obstacles for the customer acceptance? How should the Mobile TV company educate the customers?


DISCUSSION TOPIC 3 - MOBILE GAMES

'GXG' and Nexon Mobile
# Is creating successful mobile games from the existing contents easier than building from scratch?
# How much are customers willing to pay for the mobile game?
# Mobile game + social networking, can these two make good mix?
# How can existing games platform (PS, Xbox, Online Game) profit by combining mobile game?


DISCUSSION TOPIC 4 - MOBILE COMMUNITIES

'CYWORLD
# Why is Cyworld such a phenomenon in Korea?
# What does Cyworld provide to consumers?
# What has made Cyworld such a success?
# Cyworld in US – Is it competing with MySpace? Or are they different in their offerings?
# What are the key learnings from Cyworld’s success? Can the success be transferred to Europe?

DISCUSSION TOPIC 5 - MOBILE MARKETING

'QR CODES
# What is a QR code and why is it such a big phenomenon in Japan?
# How has QR codes changed the rules of advertising?
# What benefits do QR codes provide to consumers?
# Is the UK and European market ready for QR codes?

'GEO-VECTOR
# How does the technology work from the consumer's perspective?
# How is the consumer reacting to the technology?
# What are the uses of such a technology in the future?
# What are the marketing opportunities for this technology?
# Can / will it come to Europe?


DISCUSSION TOPIC 6 - LOCATION BASED SERVICE

'Mobile A-GPS Navigation Services
# How can this technology be leveraged to generate revenue?
# What are the AGPS hero services?
# How much are subscribers willing to pay and how should they be charged?
# Is this a mass market type service or should it be targeted at the high end segment only?
# What are the limits or obstacles to the customer?
# Will there be mobile terminated tracking, advertising and push type services and will these be accepted by subscribers?


PANELLISTS

# Peter Karney, Senior Product Manager, NEC
# Yunho Chung, CEO, Veyond (Korea)
# Daniel Scuka, Editor-in-Chief, Wireless Watch (Japan)
# Willem Blom, CEO, Expand Research
# Jan Michael Hess, CEO, Mobile Economy
# Dusan Hamlin, CEO, InsideMob
# Graham Brown (Moderator), CEO, Wireless World Forum


Tags: QR Code, Japan, Korea, Cyworld, Mobile Music, Mobile TV, Mobile Games, Mobile Communities, Mobile Marketing, LBS