02/4 Swisscom Mobile: the good and the bad news
|Category: Mobile Market By editor at 18:42|
The good news is that we start to get a flatrate*. The price is still much too high to be attractive to the normal consumer (approximately it's the same price that today's mobile phone users pay monthly) and the upper limit of 1 Gigabyte is a bad joke. But... we have the flatrate now. So it will be a question of time till this price comes down.
As read in the NZZ on friday (Medien und Informatik), Sunrise doesn't yet think about a flatrate and Orange will announce something concerning this topic in a few weeks. As a heavy user of mobile data, I can only encourage Sunrise and Orange to offer better flatrates with no upper limit.
And if I were Sunrise I would now offer a bundling internet-mobile internet for the same price as Swisscom mobile internet flatrate. If I were Orange I would partner with Cablecom and also offer a bundling. This forward strategy would have two positive outcomes:
a) we have some "interesting" competition again
b) the mobile internet becomes a reality for the masses.
* The Swisscom flatrate with a upper limit of 1 GByte is CHF 79.-
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