Om Malick says the Mobile Industry Doesn’t Get Consumers and he is certainly right when we talk about today's situation. There were other studies before which came to the same conclusion and it remains a tough problem for today's mobile industry, especially if they don't respond to the competition coming from the outside (wifi, iPods...).

I am less sure that this will remain that way, especially when I am thinking about the younger crowd. Let's see the evolution in 3 to 5 years time. Let's also keep in mind that the SMS business alone, is 2 times as big as the music business.