Orange, Telefónica Móviles, T-Mobile and Vodafone together founded Simpay with the ambition to attract other major network operators, who would also introduce Simpay to their customers. Creating one brand for all mobile phone payment will make things simpler for people. In February 2005, two additional operators, Amena and Proximus, became Simpay members. A single brand avoids the confusion that would arise if all the networks promoted their own separate payment products to us.