Japan is gearing up for the roll out of digital cellphone TV. A consortium of major public and private broadcasters announced Tuesday (27.9.05) that service over much of the country would start April 1, 2006 and would be called “One Seg(u)”. The name stands for "one segment" of the 13 segments of the 6 Megahertz of spectrum allocated to terrestrial broadcasting of digital television.

The service will be offered without charge to anyone with a special tuner-equipped cell phone, personal computer or car navigation system.