10/2 QR Codes in Japan
| Category: QR Code, Data Matrix... By editor at 10:33 |
Today in Japan there are more than 30 Mio QR Code installed on japanese phones and QR Codes have become the door to the mobile internet for the average mobile user.
In the survey below, published originally by infoPlant and translated by Seron, you can discover some interestings facts.
The survey was carried out at the end of August 2005. The respondents did select the survey themselves via a link in the DoCoMo iMode menu system. 7,660 people completed the survey, 5,023 of them were women.
Q: Do you know about QR codes (2D barcodes)?
I've used them 73.3% I know about them, and have a reader feature in my phone, but I haven't used them 7.6% I know about them, but don't have a reader feature in my phone, so I haven't used them 15.6% I don't know about them 3.5% Looking at the age breakdown, for both males and females almost 90%
Q: For those who answered that they used them, in what printed materials have you used QR Codes? (Sample size=5,513)
of the under 20's use them, but the rate steadily drops down to end up
at just about half of all the over 50s.
Business card 5.7% Newspaper 31.9% Magazine 84.2% Advertising flyer 51.1% Poster 14.2% Direct mail 25.0% Mail-order catalog 24.8% PC web site 20.7% Other 13.1% There was no significant differences between the sexes, except for
Q: Which of the following QR Code-based services do you want to use? (Sample size=7,660)
almost two and a half times more women used mail-order catalog QR Codes.
Easy phone book registration from a business card, etc 36.8% Read a URL and access a site 74.3% Replacement for company identification badge 29.0% Cashless shopping at vending machines, etc 28.3% Buying goods written about in magazines 27.7% Replacement for tickets (concerts, travel passes, etc) 32.5% Others 5.5% Don't want to use 7.4%
