13/2 Operators need to offer flat rate pricing quickly or else they could be out of the game soon
| Category: Mobile Market By editor at 12:24 |
In some respects the current pricing systems are designed to help manage the relatively limited data carrying capacities of 2G and 2.5G networks.Operators tend to underestimate what's going on with the PSP or the iPod: these are the current mobile tools where people get mobility with relatively small investment and no additional data expenses. Once a lot of people get accustomed to that it will be impossible to ask for the high rates which are currently offered by operators.
But on 3G networks there is, relatively speaking, so much bandwidth available for data that it makes no sense to use a scarcity-based pricing system.
In fact, said Mark Heaththe early days of the net show that flat rate pricing systems, in which users pay a set fee every month to get at as much data as they want, are the best way to encourage customers to do more.
So there is a lot of truth, when the article closes:
If the operators get their strategies wrong, there is no doubt that they will be the ones paying.



