Some are claiming the LG Chocolate a success of form over function, LG certainly should be congratulated for having a hit like this, I was very impressed by the adventurous spirit of their overall design at GSM world in Barcelona. But there has been some brutal online trashing of the phones UI and functionality. But here is the point I want to make is this: if a slick look and red glowing buttons will sell a million (or two or three or ten) five-hundred dollar handsets, what would a cool addictive content service do that was available ONLY for that phone? Why wasn't there an awesome download video service or other exclusive interactive and addictive content service? I'm not talking about putting movie trailers or repurposing TV shows, I'm talking about a mobile-centric, ORIGINAL service that is AS CREATIVE AS THE DESIGN OF THE PHONE ITSELF. Remember, this is a Pop Culture product, and I think the day has come to see the complete product as one thing - so what the phone can DO for the customer is just as cool as it LOOKS.