02/2 QR at the Center of LOST, the TV Series
| Category: QR Code, Data Matrix... By editor at 00:48 |
Image: [altogether] digital
Ellie writes:
Hopefully, a tool intended to generate buzz about Lost Series 4 can also contribute to the rise of the quotidian QR code in this country. They’re fantastically versatile little things and a good example of technology doing what it’s supposed to do: streamline our lives a bit.
Ellie the QR Code is on the rise globally - right now Brazil is going crazy about them, France and the US are catching up:)
Comments
Ellie
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ellie.bailey [at] altogetherdigital.com
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http://www.altogetherdigital.com
2008-02-02 11:49:13
I've been surprised at the slow pickup of them in the UK, though. For a country of mobile gadgeteers, you'd have thought the 28 Weeks Later campaing would've brought it more into the mainstream. The fact that it's in the Sun is a good sign, though! Thanks for your comment.
Ellie
2008-02-02 11:49:13
I've been surprised at the slow pickup of them in the UK, though. For a country of mobile gadgeteers, you'd have thought the 28 Weeks Later campaing would've brought it more into the mainstream. The fact that it's in the Sun is a good sign, though! Thanks for your comment.
Ellie
Roger
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http://id.kaywa.com/roger
2008-02-02 12:48:34
I am surprised that it develops so quickly. What seems obvious for us, isn't necessarily for others.
We should not forget, that there are a lot of hurdles to overcome:
a) the mobile web in the western world is in it's infancy This is a very significative difference to Japan where the mobile web was already well established when QR Code hit the masses 2003/2004.
QR Codes did then accelerate growth in record time. QR Codes were at once a katalyst and the killer app for the mobile web.
b) the american (and W3) approach: the mobile web is the web for tiny screens does not help
The mobile phone is a very different tool than a laptop or a desktop PC/Mac. The Silicon Valley resp. american omnipresence in english written web conversations has the negative side effect that everything is seen through the desktop web prism. The iPhone launch is the best example for the impressive marketing power of the SV ideology.
This makes it possible that people like Joel (on Software) who have no clue about the mobile phone and QR Codes (sorry, Joel) get quoted and repeated in the blog echo chamber. This makes it possible that top blogs saying, that with the advent of the iPhone they finally do not have to make a mobile version of their blog.
The omnipresence of the SV ideology has other negative side effects: we do not hear the voices out of countries where the mobile phone is the premier tool for accessing content, paying, socializing etc.
c) QR Code Reader do not come yet preinstalled on mobile phones and downloading apps on mobile phones is not yet for the masses
Downloading phone software is not comparable to downloading web software - at least in the western world. I think the state of the mobile web is roughly similar to the web in 1997/98 - the time we still had modems (28/56KB).
As the QR Code Reader is not working on instant gratification, but rather on delayed supergratification (Nokia Nseries filed it under productivity), people have to overcome a psychological hurdle to install it.
Should i get through all the trouble installing a software for one simple QR Code? Not very sexy. Which brings me to the last point:
d) Yes, there is a chicken and egg problem.
The more QR Codes will pop up everywhere (the web, print, billboards, TV etc), the more people will ask what are these chess like codes, the more they will want a QR Code Reader on their phones for themselves.
This is already happening and I expect hypergrowth in the near future. Now it's up to the telcos and handset manufacturers to preinstall them.
And it's up to us to provide customers with compelling mobile web solutions.
2008-02-02 12:48:34
I am surprised that it develops so quickly. What seems obvious for us, isn't necessarily for others.
We should not forget, that there are a lot of hurdles to overcome:
a) the mobile web in the western world is in it's infancy This is a very significative difference to Japan where the mobile web was already well established when QR Code hit the masses 2003/2004.
QR Codes did then accelerate growth in record time. QR Codes were at once a katalyst and the killer app for the mobile web.
b) the american (and W3) approach: the mobile web is the web for tiny screens does not help
The mobile phone is a very different tool than a laptop or a desktop PC/Mac. The Silicon Valley resp. american omnipresence in english written web conversations has the negative side effect that everything is seen through the desktop web prism. The iPhone launch is the best example for the impressive marketing power of the SV ideology.
This makes it possible that people like Joel (on Software) who have no clue about the mobile phone and QR Codes (sorry, Joel) get quoted and repeated in the blog echo chamber. This makes it possible that top blogs saying, that with the advent of the iPhone they finally do not have to make a mobile version of their blog.
The omnipresence of the SV ideology has other negative side effects: we do not hear the voices out of countries where the mobile phone is the premier tool for accessing content, paying, socializing etc.
c) QR Code Reader do not come yet preinstalled on mobile phones and downloading apps on mobile phones is not yet for the masses
Downloading phone software is not comparable to downloading web software - at least in the western world. I think the state of the mobile web is roughly similar to the web in 1997/98 - the time we still had modems (28/56KB).
As the QR Code Reader is not working on instant gratification, but rather on delayed supergratification (Nokia Nseries filed it under productivity), people have to overcome a psychological hurdle to install it.
Should i get through all the trouble installing a software for one simple QR Code? Not very sexy. Which brings me to the last point:
d) Yes, there is a chicken and egg problem.
The more QR Codes will pop up everywhere (the web, print, billboards, TV etc), the more people will ask what are these chess like codes, the more they will want a QR Code Reader on their phones for themselves.
This is already happening and I expect hypergrowth in the near future. Now it's up to the telcos and handset manufacturers to preinstall them.
And it's up to us to provide customers with compelling mobile web solutions.
Rob
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robert [at] Rnized.com
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http://www.Recognizedmarketing.com
2008-02-10 01:11:06
There is a large cellular company already installing a app that reads multiple QR and data matrix codes. My sources state by the end of March early April 2008 these phones will be available.
2008-02-10 01:11:06
There is a large cellular company already installing a app that reads multiple QR and data matrix codes. My sources state by the end of March early April 2008 these phones will be available.
Roger
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roger.fischer [at] kaywa.com
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http://id.kaywa.com/roger
2008-02-14 16:57:43
Great!
That should accelerate the QR Code growth!
Can you tell us more or is it still confidential?
2008-02-14 16:57:43
Great!
That should accelerate the QR Code growth!
Can you tell us more or is it still confidential?
David Harper
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dharper [at] winksite.com
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http://harper.winksite.com
2008-04-22 15:28:24
...not all Americans.:)
2008-04-22 15:28:24
...not all Americans.:)
