13/3  #givetojapan

Category: QR Code, Data Matrix...    By editor at 21:47



08/3  James Bond in EQUALS

Category: QR Code, Data Matrix...    By editor at 19:25
Are we equals?

Scan and watch James Bond in a very new role.



04/3  Kompan QR Code

Category: QR Code, Data Matrix...    By editor at 16:41
Kompan Video




10/8  Fundraising with QR Codes: WWF Save the Tiger Campain

Category: QR Code, Data Matrix...    By editor at 17:29
Tiger Kampagne von Heldisch, QR Code von Kaywa

For the WWF Germany Tiger Campaign, WWF used QR Codes next to SMS. Heldisch has made the campaign and used Kaywa's QR Code Management solution for it.
Contributions with QR Code/SMS only work in Germany, as all this is done directly via Mobile (see iPhone Screenshot below).

Here is the QR Code:

QR Code für WWF

And the result on an iPhone:

iPhone Screenshot of WWF Campaign


Images used from :
Heldisch, Tagmotion and Mobile Marketing Welt



05/8  SCANvenger with DokoDare (early thoughts)

Category: QR Code, Data Matrix...    By editor at 11:11
Martin and Daniel Naef already used QR Codes for their Scavenger Hunt and now QR Code Scavenger Hunts seem to be quite popular in the US.
That's why we tried to figure out how one can combine it with DokoDare to make it easier to set up. The second advantage is - in case you are setting up DokoDare for your town -, people get introduced to QR Codes via game play.

SCANvenger with DokoDare
DokoDare offers geolocalised places with a check in function as well as the possibility to leave short messages, so called Kaykus (which can also be retweeted). Next to that, DokoDare also offers a News Section which is ideal for announcing the next task or destination or explaining what to do at a certain place.

PREPARATION
a) All players open first an ID at http://id.kaywa.com. We recommend also to upload a picture of yourself.
b) If you don't have a QR Code Reader yet, we recommend to download the Kaywa Reader, or for the iPhone Lynkee or Quickmark.
c) The next step is to scan your first QR Code. As an example we take here:
#zugtourismus, the Tourist Information of the city of Zug, Switzerland.

QR Code für #zugtourismus - Checkin + Kaykus

Having scanned the QR Code, you can now follow the instructions in the News section (white background)

Scanvenger Hunt Beispiel

Translation:
SCANvenger Hunt Zug:
1) Scan the Scanvenger QR code in our office.
2) Log in in the top right
3) Now click CHECK IN
4) Write START in the Kayku field and Update
5) Go to the first destination: http://bit.ly/aK6Mq7

Note: Overview Map
One could also give out maps with all destinations marked with a QR Code. Here is an example how this could be presented online. On the right you could see all the SCANvenger destinations. However you wouldn't know the order in which to go to them.


SPECIFIC SCANVENGER CHECK-IN/KAYKU CODES FOR PLACES
Once you arrive at #wunderbox-zug, you are looking for the SCANVENGER CODE.
In this example, you will find the Scanvenger QR Code once you enter the shop:

SCANVENGER QR CODE

Checkin +Kayku Code für #wunderbox-zug

QUESTION
Wunderbox is a Shop. But it is also something else. What?


Follow the instructions after scanning the code.

In the News section, one could read:
SCANvenger Hunt Zug #1
a) Check In
b) Write your answer (Hint: One word is suffient). And Update!
c) Go to the destination #2: http://bit.ly/bp1xOC

Here are two iPhone screens showing what to do in the above example:

1) After the Scan, before the Update
2) After the Update


SCORE
At the end of the SCANvenger Hunt, every participant can be evaluated individually by looking at his Check In's and his Kayku answers with Timestamp.

The winner is the participant who finished first by checking in at all destinations following the right order and by answering all/most questions correctly.

Additional Ideas
We recommend to always publish the questions with the specific SCANvenger QR Code, so that you have to be at the place, to be able to answer it.

If you want to make it more adventurous, you can hide the SCANvenger QR Code (use the News section to prepare the participants for it).

And you can use multiple choice questions, so that the participant has only to write A, B,C or D as an answer.

You can also use photos in this SCANvenger Hunt, as you can with every opened ID also publish photos to http://photo.kaywa.com. Upload by MMS (via email) would probably make most sense.


If you are interested to try it out in your town, call us or send an email.



23/7  What one QR-Ad can add: Page Impressions, Clicks, QR Code Scans

Category: QR Code, Data Matrix...    By editor at 09:45
DokoDare Les Halles Ad

Example of a QR-Ad for Les Halles in Zurich:
Click here for original size (840x180).
Normally the QR goes to Mobile Version and the Click to Web Version.



After almost six months, I had to update our latest numbers on Page Impressions, Clicks, Scans at Kaywa's free QR Code Generator.

In January I wrote the post QR Code Scans versus Clicks. An astounding ratio of 0.57 and in February The QR-Ad, a new way of banner advertising

Recently Roger Smolski from 2d code published the Verizon/ScanLife QR Code Case Study (PDF) on his blog.
The number of scans within 3 months was 150'000, and 87% came from Android alone.

150'000 - that's a fine number for a new technology as QR Code and shows that the US is not only leading in mobile smartphones now (iPhone, Android), but is also rapidly adopting QR Codes.

As we have this number, I tried to find out what one QR Code Ad at qrcode.kaywa.com could have added to the campaign. Keep in mind that I take global numbers (US alone makes about 1/6 of clicks and 1/3 of scans).

I came to this results which I first published as a comment on the 2d code blog:

I quickly estimated what one QR-Ad (in second position) at qrcode.kaywa.com could have added to the campaign.

The results are quite interesting. In three months one QR-Ad makes:
- 18'620 Clicks
- 7'230 Scans
- 25'850 (Clicks+Scans) = Scan2Click Ratio: 0.39


This is a whopping 17.23% (of 150'000) Clicks and Scans combined, Scans still at 4.82%.


Currently we have about 610'000-650'000 Page Impressions per month on qrcode.kaywa.com, so for 3 months it’s getting near the 2 Mio Mark. (End of January 2010 we were still at 450'000 PI’s, so growth over 4 months was 45%)

For clicks it is roughly 1% CTR (Click Through Rate) and 0.38% SCR (Scan Through Rate).
Scans+Clicks Trough Rate together: 1.38%

To get an idea about locations, check our bit.ly stats:

Clicks:
http://bit.ly/bcVT1O+

Scans:
http://bit.ly/bjuCBk+



13/3  From delicious with Love + some Love back to #sxsw

Category: QR Code, Data Matrix...    By editor at 11:53
From Del.icio.us

Andrew Vassallo
QR codes have been one of the most overrated hypes the passed years. Concept is nice, and in Japan you can find them on everything from milk to bars of soap, but as long as my direct friends have never heard of them or started to use/implement them it remains a #fail for me.

Anyways, ignore this fact as I saw the following QR-code generator spread through different channels. Easy to use, as after choosing what you want to embed into the code – SMS text, a URL, telephone number, or simple text – select what size QR code you prefer, and it’s ready to go.

***

#SXSW

Austin DokoDare Places

Austin DokoDare Places

Austin Convention Center #acc

#acc - Austin Convention Center




11/3  Altstadt Zug innovates with DokoDare QR Codes

Category: QR Code, Data Matrix...    By editor at 15:02
Altstadt Zug innovates with QR Codes. All shops in the booklet have now a QR Code, so that one can read more about them and store the address etc.

Altstadtzug mit QR Codes

More information in german can be found at www.altstadtzug.ch

***

At the same time every shop has an individual DokoDare sticker.
They look like this one:

DokoDare QR Code Sticker für Wunderbox, der neue Infopoint der Altstadt Zug

***

There is also a presentation in german about DokoDare in Zug.





01/3  Good, Better, Perfect ;)

Category: QR Code, Data Matrix...    By editor at 00:31
Good

Good


Better

Better


Perfect

Perfect



23/2  The QR-Ad, a new way of banner advertising

Category: QR Code, Data Matrix...    By editor at 16:42
QR Code Ad

The QR-Ad, a new way of banner advertising
«Double Your Audience. Talk mobile & web!»
The QR-Ad is a new way of banner advertising, that addresses at the same time a web and a mobile audience. The results of our research show a significant increase of engagement.

The QR-Ad uses the banner format in two ways
a) as a normal banner to click, to go to a web destination page
b) as a support for a QR Code which can be scanned with a mobile phone equipped with a QR Code scanner.

The QR-Ad's hybrid usage makes the ad more valuable
We believe that the quality of a scan is more valuable than a click, as the mobile phone is first a more intimate setting and second it's viewer has made a bigger effort to access your page. There are also no competing windows/tabs open to divert the viewer of your message.
With an 75–80% scan2click rate (=on 100 clicks, there are 75–80 scans), you address a highly mobile audience.


COMPARISON OF COMMON CLICK-THROUGH RATES AND THE QR-Ad
In a Business Week article from November 12, 2007, it was said:
The percentage of people who respond to common "banner ads," the ubiquitous interactive posters that run in fixed places on sites, is shrinking steadily. The so-called click-through rate for those ads on major Web destinations such as Yahoo! (YHOO ), Microsoft (MSFT ), and AOL (TWX ) declined from 0.75% to 0.27% during 2006, according to Eyeblaster, a New York-based online ad serving and monitoring firm. It says that last March the average click rate on standard banner ads across the whole Web was 0.2%. This reflects a surge in new ads and Web pages, fueled by the rise in social networks.
DoubleClick published an interesting report about CTR benchmarks. You can download it here as PDF. It shows that 0.2% today is already a high CTR.

» QR-Ad: In comparison, we got a 0.39% click-through rate (CTR) on our first QR Ad, and a significant 0.31% scan rate (SCR). Combined this brings us to 0.7%.

Update: With the current QR Ad we currently have an incredible CTR of 1.33% and a SCR of 0.47%, combined this brings us to 1.8%!


BANNER EXAMPLE
Banner Example

See here the banner (840x180px) and ideal QR Code size for qrcode.kaywa.com.
For current examples of QR Code Ad's, go to http://qrcode.kaywa.com

On other sites, you can also use a more classic format (300x250).




QR-AD PRICING AND STATISTICS ON QRCODE.KAYWA.COM

Position Duration Price Page Impressions* Clicks* Scans*
Top 1 Month Euro 7000.– 450'000-0.5 Mio 2000 1400-1600
Top 2 Weeks Euro 4000.– 225'000-0.25 Mio 1000 700-800
Second 1 Month Euro 4500.– 450'000-0.5 Mio 1500 1000
Second 2 Weeks Euro 2500.– 225'000-0.25 Mio 750 500

* Page Impressions, Clicks and Scans are projections based on statistics gathered during the period of December 11, 2009 till February 9, 2010. Update: The lastet numbers show an extraordinary increase regarding clicks (6000 instead of 2000 on Top Ad).

Top Ad, Second Ad

QR-AD HOW-TO
We need from you the following:
  • Mobile Destination Page URL
  • Banner (Supersize Format: 840x180px)
  • Web Destination Page
  1. Tell us for how long and in what position (top, second top), you want to run the QR-AD. Period always start 1st of month or 16th of month. Minimum duration is 2 weeks, or 1st-15th, 16th-end of month.
  2. We create the QR Code, which you later can track
  3. Integrate the QR Code in your banner design (840 x 180px)
  4. Send us the banner ad
    + mobile destination address (URL)
    + traditional web destination address (URL)
  5. We send you back the statistics access for web (PI's, Clicks) and QR Code (Scans).
  6. Once your QR-AD is live, you can verify your statistics anytime.

SPECIAL OFFER!
For clients starting an annual contract (PUA1Y) on our QR Code Management solution, we offer two weeks for free in second position.
See pricing of the PUA1Y in the QR CODE Pricing Powerpoint. Dowload it here.


CONTACT
Call +41 43 818 29 40 or skype: roger.fischer
See also our contact page at #kaywazh




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