21/8 No Dresscode, but a Barcode - After Colette, Kerrang, Zadig & Voltaire, now the Pet Shop Boys
| Category: QR Code, Data Matrix... By editor at 21:34 |

Image Source: stormynight
I already mentioned it earlier, but couldn't confirm it. Now I finally found their announcement via the official site:
Pet Shop Boys Official Site
Headlines | 2007 | August | 19 August
We need you
[...] The video develops Integral's lyrical theme of ID cards and the erosion of civil liberties in the UK by central government and combines a mix of surveillance type footage and information technology. Also embedded in the film are single frames of QR Code, a new Bar Code technology that is readable by the camera in people's mobile phones. The QR Codes contain url destinations that elaborate on the issues, and encourage viewers to get active.
Everyone involved will get a credit at the end of the video, from one of the barcodes. There's no dress code.
For further details please email Jacqui at the following address: jacqui@thesweetshop.tv
Comments
2007-08-22 06:33:08
Hi Roger,
"L'agence Lichen a conçu une campagne pour le Musée d'art contemporain de Montréal (MACM) utilisant les codes QR, des codes à deux dimensions reconnaissables uniquement par les caméras des téléphones cellulaires."
http://www2.infopresse.com/blogs/actualites/archive/2007/06/15/article-22584.aspx
http://mobile.kaywa.com/qr-code-data-matrix/qruebec-cool.html
http://www.lichencommunications.com/
2007-08-22 09:48:01
Merci pour le lien d'Infopresse. Il manquait juste le .aspx
Le MACM affiche des codes secrets
2007-09-20 10:00:39
It's too bad that the ad wizards who put the promotional sticker on the CD placed it over top of the QR Code, making it impossible to actually decode.
2007-09-20 10:17:52
I agree. I think we will soon here more about the video and hopefully we'll see then a scannable code;)



