19/12  Fast, Dentsu, Kaywa: QR Codes started in Brazil

Category: QR Code, Data Matrix...    By editor at 09:08
Fast, Dentsu, Kaywa

cria da dentsu: Dentsu Digital estreia QR Code
Nesta segunda, dia 17, a Dentsu Digital estreou sua primeira ação com QR Codes para a Fast Shop.
Foram dois anúncios de varejo com opção de descontos exclusivos para quem conseguisse "desvendar o código".
Para quem não conhece o código, existe o site que a Dentsu (Cezinha e Nathalia) criou explicando o que é, como escanear e muito mais: www.descubraocodigo.com.br
Kaywa has also set up a portuguese version of its reader site. You can find it at http://reader.kaywa.com/pt

Thank you Emice


※ About Dentsu and Dentsu Digital, see Wikipedia.

See also (update february 5, 2008):
O Globo
UOL Downloads




Comments

Pavel B. - amorting [at] mail.ru
2007-12-20 01:11:13

Hi! I have interest for advertising QRCode in my city. I'm from Russia. Can i help you translate reader.kaywa.com to russian language ?

emice - mclaudia [at] dentsu-lat.com.br
2007-12-23 14:01:57

today we had the 2nd ad for Fast Shop.
since this is just a trial we're happy with results: more than 2.000 access to the link on the code.
kaywa's help has been important since no one has ever heard of QR Codes in Brazil.
as soon as we have the "real" launch with the mobile phone company giving support we'll let you guys know.
tks, roger!

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