Google believes that technology can revolutionize traditional print advertising and make it even more useful for readers. This fits with our commitment to making advertising as useful as possible for the end user.

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Why would newspaper ads include 2D barcodes?

For advertisers, using 2D barcodes in newspaper ads can be an effective and flexible way to engage with potential customers. The benefit to readers is an easier, quicker way to get more information about businesses that interest them.

How can I add 2D barcodes to my print ads?

If you're an advertiser who is interested in using 2D barcodes in a Google Print Ads campaign, please contact your Google representative.

Selected 2D barcode decoding software

You can find decoding software and lists of supported devices by visiting sites like these:

http://reader.kaywa.com/en
http://mobilecodes.nokia.com(for Nokia devices only)

More 2D barcode/QR Code decoding software can be found by searching on Google.