[crossposting from blog.kaywa.com]

Today the third edition of Musicstar (aka American Idol, Superstar) will start on Swiss National Television. Kaywa provides the blogs for the candidates.

What's special is that the candidates can moblog their videos right from their mobile phone and everyone can then see their flash-movies some seconds later (see Sandros and Muhammeds Videos below).*
Another thing to mention are the mobile tags aka QR Codes which give an easy access to the mobile version of their blogs.

Although we know that the candidates are working hard (currently from 7
a.m. to 1 p.m) and that their main aim is to perform at their peak, we
hope they still find some time to blog. And hey, blogging is not like
schoolwork, it's freewheeling and random thoughts, images and videos.
And it's a great way to offer something to your fans from behind the
scene.

Currently the following blogs are open (one "hope candidate" will join them next week):

		Albresha's Blog Scan the QR Code or send a SMS to 202 with QR 2021700002 (SMS only in CH, Cost: CHF 0.20)
		Börni's Blog Scan the QR Code or send a SMS to 202 with QR 2021700003 (SMS only in CH, Cost: CHF 0.20)
		Brian's Blog Scan the QR Code or send a SMS to 202 with QR 2021700004 (SMS only in CH, Cost: CHF 0.20)
		Fabienne's Blog Scan the QR Code or send a SMS to 202 with QR 2021700005 (SMS only in CH, Cost: CHF 0.20)
		Luca's Blog Scan the QR Code or send a SMS to 202 with QR 2021700006 (SMS only in CH, Cost: CHF 0.20)
		Monica's Blog Scan the QR Code or send a SMS to 202 with QR 2021700007 (SMS only in CH, Cost: CHF 0.20)
		Muhammed's Blog Scan the QR Code or send a SMS to 202 with QR 2021700008 (SMS only in CH, Cost: CHF 0.20)
		Rebecca's Blog Scan the QR Code or send a SMS to 202 with QR 2021700009 (SMS only in CH, Cost: CHF 0.20)
		Sandra's Blog Scan the QR Code or send a SMS to 202 with QR 2021700001 (SMS only in CH, Cost: CHF 0.20)
		Sandro's Blog Scan the QR Code or send a SMS to 202 with QR 2021700010 (SMS only in CH, Cost: CHF 0.20)

We wish you good luck and a very good time.


HOW TO GO TO THE MOBILE VERSION OF THE BLOGS

To go to the mobile version, we use the example of Albresha's Blog:

1. Scan the mobile tag above with the Kaywa Reader or any other QR Code Reader.
2. Send a SMS to 202 with QR 2021700002 (works only in Switzerland)
3. Type 2021700002 in your Kaywa Reader ("Options", then "Enter short code")

* A similar technology from Kaywa is already in use on rebell.tv, but Rebell takes his videos with a digital video camera.