Emice gave me the green lights to blog this. The campaign will hit Brazil tomorrow. In her words:

This is the campaign for Valentine's for Fast Shop (www.fastshop.com.br), a retail for eletronics in Brazil. And just as a reminder: we celebrate Valentine's on June 12th here.

The campaign's name is "The Code of Love". The QR code is the main character, even though most people won't know at first what it is. Fast Shop has a strong appeal to innovation and the QR code exemplifies this perfectly. Also, Valentine's is known for the huge sale of mobiles among young people, so the QR code is pertinent.

The campaign is focused on Sao Paulo and will be starring in newspapers ads, POP materials such as window shops, alarm antennas and adhesives on the main shopping malls, catalogues that will be sent to AB class people homes. And we added a hotsite (www.fastshop.com.br/desvendeocodigo) that will be on after the campaign. The codes display messages such as present suggestions, store's solutions; they also link to the hotsite.

This is the second time Dentsu Latin America offers a QR Code campaign
for Fast Shop. First time was in 2007.

More pictures:
Poster
Poster II
FAST Shopping Bag