06/1  Open Letter to the Mobile Codes Consortium – MC2

Category: QR Code, Data Matrix...    By editor at 15:03
Dear Sirs,
I read your Mobile Codes Consortium Mission Statement (PDF) with great interest and I think this is a very good initiative.

However from outside this looks right now like a marketing operation by companies already working together. I am curious to know how you see this. Are you interested to let other parties in? If yes, this could be the start of something really interesting.

As Activeprint/Gavitec showed that they can do QR Codes, I think this would be one of the first things to settle. Define the codes to support, the two obvious candidates are the "open" ISO-Standards QR Code and Datamatrix. It is clear that any proprietory code would compromise this "open looking" initiative immediately. As a next step, it would be good to converge on the functionalities every reader must provide.

Finally, once this is settled, we certainly need to find the common ground on the business model.

So that's the first questions I have and I am happy to hear what you are thinking. I would encourage you to have an open discussion.

Best regards
Roger Fischer
CEO, Kaywa


PS: I publish this letter openly because I think it's in the public's greatest interest to have full transparence here.

PS 2: I think there are some great proprietory codes out there and I have great respect for the companies, however this threatens the wide-spread use of mobile codes. If all could converge on one code this would tremendously boost the whole 2D Barcode cause and I am sure that there is still enough space for everyone then.

Nobody will download three or four barcode readers and as we are living in a globalized world, it is no longer possible to have separate codes per country. 2D Barcodes could be one of the best accelerators of mobile 2.0 and have at least the same impact as SMS.

We all should be grateful to Japan's telcos to have shown the example of converging on one code very quickly, but also offering us daily examples of the many possibilities how to use QR Codes.




Comments

Tim Kindberg - timothy [at] hpl.hp.com - http://www.activeprint.org
2007-01-09 10:21:28

Dear Roger,

Thank you for your open letter concerning the MC2. We welcome public comment and feedback.

The companies behind this initiative are a group that works together and shares an interest in bringing about a mobile codes ecosystem. By no means do we want to exclude others -- that would defeat the whole object of the exercise. We are proposing the MC2 as an open body, comparable to the Near Field Communication Forum, for example.

Issues such as those you mention -- which barcode symbologies to promote, and what common ground we need to find on business models -- are exactly what the MC2 is intended to address.

The MC2 needs to be constituted, either as a standalone body or as a working group of an existing standards body. We are working on that, while engaging the key players to join us in the initiative: the operators and handset manufacturers.

Regards,

Tim Kindberg, HP Labs, Bristol

Roger
2007-01-09 14:34:54

Dear Tim,
Thank you for your reaction. I was also contacted by Mr. Müller from Gavitec.

As Activeprint is focussing on QR Codes and Datamatrix (see here), I think we have alreacy some good common ground;)

Can you tell if everybody inside the MC2 is on the same line here? Or is this open to debate? In my opinion this is one of the most pressing issues. The more codes there are the more consumers will be confused.

Let me know how we can go forward.
Best regards
Roger

Frank Dobbert - dobbert [at] softais.de - http://www.softais.de
2007-01-09 22:26:42

Dear Sirs,
the problem are not the offerers of QR-codes or datamatrix. I believe, there give it the possibility of a Roadmap. The developers of new codes, which think, are problematic it have the best codes of the world, example Connvision with Beetagg or ShotCode and those disconcert the customers. I have a pragmatic suggestion for Mr. Fischer. Zurich is a Mekka of the barcode-developers. Kaywa, Connvision, xsmart and the ETH Zürich work to barcode-solutions, but all for itself alone. A common meeting in Zurich makes, in order to find a common solution. This would be example-giving for the remaining world
Best regards
Frank

Roger
2007-01-10 00:12:35

Dear Frank Dobbert,
Before I start answering your statement, I want to say that I strongely encourage such a meeting. I had in my response to Beetag's Wolfgang Gerstenhauer comment on my private blog offered that a meeting could be very helpful. I still think it can be. As for Xsmart and ETH see a bit later down.

The developers of new codes have the best codes? I strongely disagree as this is plain wrong.

If that would be the case then Japan would have a problem with QR Codes, but it hasn't at all. On the contrary: QR Codes are the extremely popular (see here and here and there) and are very small too: 0.9 on 0.9 cm and most fascinating - with long URL's plus text, Vcard data and long texts (just check the japanese qrcodeblog for example). You should read the latest Softbank catalogue to see what is the reality in Japan today. And Japan's current situation is our future in this regard.

So what is the difference between proprietary codes and the ones using open standards? It's very simple: the proprietary codes encode a few bits which need a server to change it into an URL. No possibility of URL, text, Vcard, SMS, phone etc.

But what is the future: handsets will soon be as good as japanese handsets in two years and we will then have the same experience which you can have today with japanese phones (and I really encourage you to try a japanese phone once and read the tiny QR Codes in a Softbank or NTTDoCoMo catalogue or in any magazine).

And this is already starting here: With the Kaywa Reader on N80 and other Nokia Series 60 3rd edition phones which will come out soon we can go down to 1 cm codes and the user experience is very nice. I am myself using a Nokia 6670 at the moment and the user experience is also very good, as we are also told by clients and handset manufacturers. Please check the movies with an N70 to see for yourself here and there.

As for the people in Zurich. You are right there are a lot of smart people here. Now, we know Xsmart very well as you can see even on their website.
We also think the ETH move is interesting, although I think they just started with their first pilots. As for Connvision, I really think they have shown some good work and I don't understand why they are not joining the open standards bandwagon - at least as an addition (we also support both - Datamatrix and QR Code).

As a conclusion: There are a lots of proprietary codes out there and do you really believe that handset manufacturers will join any proprietary code? If they would do it, they would make their own. But then, would you like to use another code for every handset manufacturer - incompatible between each other? Just think how it would be if SMS would be proprietory?

The web shows that it wants open standards and this will be the same for the mobile internet. Now what we have to find out together is how - as with SMS - every company can also have a business with it. And as I already said, the sooner all agree on a code the sooner this whole thing will flourish.


Roger
2007-01-10 02:32:24

Me again. Mabye I completely misunderstood you with your sentence:
I believe, there give it the possibility of a Roadmap. The developers of new codes, which think, are problematic it have the best codes of the world, example Connvision with Beetagg or ShotCode and those disconcert the customers.

Did you maybe mean:
The development of new codes is problematic, as we have already the best codes of the world - Datamatrix and QR Code -, and that Beetagg and Shotcode disconcert the customer?

If that's the case, I apologize for the misunderstanding. Let me know what was your intention.

iftikharulhaq - abdulhaqlhr [at] yahoo.com
2007-01-13 21:04:14

i have a nokia 3588 which came from america , it do not work in pakistan, how can i open its country code.

iftikhar

Tonza - toyzaj [at] hotmail.com
2007-01-24 20:46:03

I have a Nokia 6682 phone that is locked to the Rogers network and I want to be able to use my phone anywhere around the world so if any one can help me unlock my phone in any way please let me know thank you.

Toyza

Roger
2007-01-24 21:33:51

What is the Rogers Network? Could you explain a bit more?

scott shaffer - sshaffer [at] visionaryinnovationsinc.com - http://theponderingprimate.blogspot.com
2007-01-25 14:46:43

I piped in with my 2 cents here

iftikharulhaq - abdulhaqlhr [at] yahoo.com - http://www.yahoo.com
2007-02-07 21:38:09

please send me the way to open the code of nokia 3588 so that it may work in pakistan; iftikhar ul haq. lahore pakistan

dlethe01 - dlethe01 [at] yahoo.com - http://dlethe01.quebecblogue.com/
2007-02-12 23:36:09

Mr. Roger,

The MC2 meeting will take part this month in London. Will you attend the meeting?
http://www.neom.com/press_releases/2007/20070205.jsp

reader.kaywa.com
Standard discussion document (PDF file)
http://www.mobilecodes.org/StandardsDiscussion.pdf

TSEA - tsea73 [at] gmail.com
2007-02-18 14:20:28

This is not an open standards discussion because the deck is stacked in favor of Neomedia and its proxys. Advertisers, portals and carriers will see through the charade because they are testing other standards like Nextcode and OP3 formats along side QR and Datamatrix. Why join a consortium that has a predetermined outcome?

JT - http://www.mobilecodes.org/
2007-02-19 06:52:16

TSEA,

You raise valid concerns, but truthfully speaking, NeoMedia Technologies was specially invited to join and participate in MC2's International Bar Code Standards Consortium by Mr. Kindberg of HP Labs, Bristol. NeoMedia is recognized as a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes.

The lead initiative was originated and is being carried out by much larger entities in the Mobile arena with a global standards agenda that only the likes of a HP/Vodafone/Publicis could collaborate on.

"Within a pool of entirely uncooperative strategies, cooperative strategies evolve from small clusters of individuals who reciprocate cooperation, even if the cooperation strategies have only a small proportion of their interactions with each other. Clusters of cooperation amass points for themselves faster than defectors can. Strategies based on reciprocity can survive against a variety of strategies, and 'cooperation' once established on the basis of reciprocity, can protect itself from invasion by less cooperative strategies. Thus, the gear wheels of social revolution have a ratchet."

Howard Rheingold, Smart Mobs

With best regards,
JT

dlethe01 - dlethe01 [at] yahoo.com - http://dlethe01.quebecblogue.com/
2007-02-27 01:38:48

Mobile groups study barcode plan
http://www.ft.com/cms/s/07fedd62-c5c6-11db-9fae-000b5df10621.html

TSEA - tsea73 [at] gmail.com
2007-02-27 13:16:03

JT:
This is not an official HP, Publicis or Vodaphone initiative. It is an initiative of particular individuals who have a pecuniary interest in the standard being set to their advantage...these individuals are trying to create the optic of an open discussion because they fear being leapfrogged by the market. They have invited unwitting people from Vodaphone, Publicis or other players and then use their presence to create the impression of solidarity. If the "user base" was really running the consortium, then all of the code technology firms would have been invited to present the benefits of their technology. But NEOM was the only one in the room...this is nothing more then a competitive initiative masquerading as a standards discussion. It’s PR 101 and its a pretty common tactic…. TSEA

dlethe01 - dlethe01 [at] yahoo.com - http://dlethe01.quebecblogue.com/
2007-02-27 18:07:05

TSEA, it is only your opinion.

"Tuesday’s meeting, prompted by an alliance between the technology and marketing giants Hewlett-Packard and Publicis, has been called to try to promote standards in this area."

"The HP/Publicis group, known as the Mobile Codes Consortium, hoped to reach basic agreements on technology within a year, he added."
http://www.ft.com/cms/s/07fedd62-c5c6-11db-9fae-000b5df10621.html


JT - jt [at] gmail.com - http://www.mobilecodes.org/
2007-03-01 05:50:24

TSEA,

there were 20+ parties at the MC2 meeting this past Tuesday consisting of Carriers, OEM's, and technology companies such as Nokia, Sony Ericsson, Vodafone, France Telecom, Telefonica, Deutsche Telekom, Hutchison Whampoa, Telecom Italia, and Cingular just to name a few. With such predominate backing from these deeply involved parties, MC2 will certainly set the global standards for mobile smartcode dissemination.

Regards,
JT

tsea - tsea73 [at] gmail.com
2007-03-01 20:10:43

Attendance at a meeting and adoption of the Neomedia standard are two different things. People attend meeting all the time, but they probably dont appreciate their attendance being marketed as endorsement. In the FT or here...

JT - http://mobile.kaywa.com/redirect/?r=http://www.mobilecodes.org/
2007-03-01 21:52:42

TSEA,

Best of luck to you and yours

Regards,
JT

Anonymous - http://www.vodafone.co.uk/
2007-03-02 02:56:44

TSEA

With all due respect, you seem to be very misinformed and misguided in your way of thinking. I am sorry you feel so disgruntled by the positive and proactive efforts of the Mobile Code Consortium.

Did you know that HP's Tim Kindberg was working with Gavitec long before Gavitec was acquired by NeoMedia Technologies last year?

The project was called Active Print and HP Labs utilized Gavitec's Lavasphere mobile code reading platform for HP Labs mobile code reader Glass.

http://www.activeprint.org/

Active print was a collaborative effort by HP Labs, Vodafone, and Gavitec.

http://www.activeprint.org/partners.html

The Mobile Code Consortium was formed when HP Labs teamed up with Publicis Groupe and Zenith Optimedia in a collaborative effort to set code standards (Datamatrix & QR) for the mobile code reading industry.

Gavitec and NeoMedia Technologies were specially invited to join the consortium since Gavitec's mobile platform Lavasphere is highly regarding as the best code reading platform ever developed.

Think of it like this: Gavitec's Lavasphere is the entire cake, and NeoMedia's patents and mobile platform qode is the icing.

streetstylz - streetz [at] gmail.com - http://www.mobilecodes.org/
2007-06-07 12:17:07

Nokia, KPN, & O2 Join The Mobile Codes Consortium

http://mobilecodes.org/JuneAnnouncement.pdf

The soon to be released Universal Code Reader will be able to read and decipher the industry standard 1D UPC/EAN and 2D (Datamatrix, Aztec, and QR) codes.

Looks like the mobile code reading space just took a giant step forward towards standardization and industry adoption.

streetstylz - http://streetstylz.blogspot.com/
2007-07-02 00:23:37

Deutsche Telekom Joins Mobile Codes Consortium

http://streetstylz.blogspot.com/2007/07/deutsche-telekom-joins-mobile-codes.html

Deutsche Telekom is one of the world's leading telecommunications companies represented in 50 countries around the globe. As a unit of Deutsche Telekom, T-Mobile International is one of the world's leading mobile communications providers, with more than 100 million customers in Europe and the United States.

They follow industry leaders Nokia, KPN and Telefónica O2 Europe who joined the Mobile Codes Consortium last month.

streetstylz - streetz [at] gmail.com - http://streetstylz.blogspot.com/
2007-07-09 00:11:49

The important pieces continue to fall into place for NeoMedia, Gavitec and the Mobile Codes Consortium (MC2).

On July 6, 2007 vindication was rightfully awarded to NeoMedia as the United States Patent and Trademark Office justifiably denied the EFF's patent reexamination request, further strengthening and re-confirming the validity of NeoMedia Technologies' patents.

http://streetstylz.blogspot.com/2007/07/eff-denied-for-patent-reexamination.html

kamal sapkota - me_kamal1987 [at] yahoo.com
2007-09-30 13:36:27

i have a softbank mobile but that i cant able to know the unlock key of that mobile locked by vodafone.plz tell me the universal unlock key of that mobile
thank you

smith - smithollukaran [at] yahoo.com
2007-10-18 10:14:06

i have a nokia 6300 O2 locked. please let me know how to unlock.

dean collins - dean [at] collins.net.pr - http://www.collins.net.pr/blog
2008-07-19 20:18:56

Posted first at;
http://deancollinsblog.blogspot.com/2008/07/us-patent-office-rejects-all-ninety.html

Oh Wow breaking news - It's a great freaking day for the EFF :)

U.S. Patent Office Rejects All Ninety Five NeoMedia Patent Claims
http://theponderingprimate.blogspot.com/2008/07/us-patent-office-rejects-all-ninety.html

Hey Streetstylz and all you other Neomedia flunkies - when you read this post think of me :)

This is a really big deal - 95 out of 95 patent claims all rejected, wow this is too cool and has put a smile on my face for the whole weekend.

Wonder what Ogilvy (and others) are thinking backing the wrong 'indirect' technology now. When Neomedia go bankrupt or are countersued out of existence all those marketing campaigns will cease to work and all the time and effort invested will be wasted.

Direct connect 'license free' QR codes are the way to go - paying license fees for a technology that Denso open sourced and made free in the 1990's is just dumb.

For those of you that want to read more detail check out the EFF site that links directly to the USPTO ruling
http://www.eff.org/deeplinks/2008/07/u-s-patent-office-rejects-all-ninety-five-neomedia


Regards,
Dean Collins
www.Cognation.net

streetstylz - streetz [at] gmail.com - http://streetstylz.blogspot.com/
2008-07-21 01:17:29

I find it to be in very poor taste for the EFF, Scott Shaffer, Dean Collins, and others to purposely misinform the public.

This ruling is a NON-FINAL action. Obviously they do not understand what the word NON-FINAL means. This is in no way a final rejection of NeoMedia’s patent.

The USPTO has set aside claims 1-95 by marking them as rejected for reasons cited in the USPTO document. NeoMedia now has 60 days to formalize their response to the USPTO and demonstrate to the USPTO why the claims in their patent are in fact valid.

People should educate themselves on how the reexam process works:
http://www.uspto.gov/web/offices/pac/mpep/documents/2200_2201.htm

Leave a Comment

Name
Email
URL
Your Comment
Anti-Spam Verification Code (please copy to input field)
Auto-BR (convert line-breaks to <br> tags)