From Jump! Mobile: Bottle of Tea

The QR Code contains the URL: http://07s.itoencp.jp and can be accessed from either the mobile or the PC. However, they do not have a mobile version of their website if you access via your phone. From what I can understand, these special stickers are only placed on drink bottles sold from vending machines. There is a 14 digit code on the sticker for the user to collect points, which in turn can be used to redeem certain prizes once you've accumulated enough points.

Why I blog this?
We are working on something similar right now and it's always good to see how others do it.

***

Pet Shop Boys use QR Codes in their new video

Electro-pop pioneers the Pet Shop Boys are seeking 200 people to appear in their new video for upcoming anti-ID card single Integral, for which filming takes place in central London this Tuesday.
[...] Also embedded in the film are single frames of QR Code, a new Bar Code technology that is readable by the camera in people's mobile phones. The QR Codes contain url destinations that elaborate on the issues, and encourage viewers to get active. "Everyone is welcome to the video, the Boy's wont be there though; we have already filmed them," said Jacqui. "And everyone involved will get a credit at the end of the video, from one of the barcodes. There's no dress code," she added.