19/11  QR Code Print Ad in San Jose Mercury

Category: QR Code, Data Matrix...    By editor at 14:52
After the news from yesterday, I just found a picture from Chika Watanabe on Flickr showing probably the first QR Code print ad in a american newspaper. I would be very interested to know what kind of address is encoded, but the image is too blurry to decode it. Anyone?

QR Code in San Jose Mercury

Photo: Chika Watanabe, under Creative Commons License

And for the ones who are new to this, I'll add this illustration from an older post:

Convergence of Media




Comments

Nacho - nacsua [at] hotmail.com
2007-11-19 17:24:40

Yeah! after some photoshop filters...

http://google.com/gwt/n?u=bluenile.com

Cheers!

Roger - http://id.kaywa.com/roger
2007-11-19 19:15:59

Cool. Thanks.
I think we need now a lot of companies who make interesting and engaging mobile sites;)

Sean Owen - srowen [at] google.com - http://google.com/m
2007-11-19 20:37:43

Yep that is the URL. FYI this also ran in the New York Times. This time, we merely linked to a transcoded version of the full web site; in general we would want to link to a mobile web site.

Roger - http://id.kaywa.com/roger
2007-11-19 21:26:48

Thanks Sean for the update. "In general we would want to link to a mobile web site." - this sounds good.



Swampthing - dr.dee [at] sbcglobal.net
2007-11-21 00:37:49

I bet you could use the NeoReader to decode the symbol.

Roger - http://id.kaywa.com/roger
2007-11-21 01:29:35

Don't bet, try:)

Swampthing - dr.dee [at] sbcglobal.net
2007-11-21 14:13:18

I am assuming that the code would then be a proprietary code. If all QR readers cannot read this code.

If Google is working on open source, why would they choose a proprietary code?


Roger - http://id.kaywa.com/roger
2007-11-21 17:20:54

No Swampthing, Google used an open URL code (same model as the japanese telcos). As Nacho found out it is:
http://google.com/gwt/n?u=bluenile.com

That we couldn't read it easily had only to do with the photo size and quality.

This is the same code:

qrcode for blue nile via Google Print Ad

streetstylz - http://streetstylz.blogspot.com/
2007-11-25 19:31:23

The current version of the NeoReader contains a small bug in the handling of the code content. Since the Google URL contains a '?' it is not correctly processed by the NeoReader.

Even though the NeoReader will not decipher it from the actual San Jose Mercury ad page, when I shoot the exact same 2D barcode from Kaywa's web blog, it works like a charm.

A fix is in the works, and a new version will be released shortly.

streetstylz - http://streetstylz.blogspot.com/
2007-11-29 01:19:18

A new version of the NeoReader was released on November 26th. The updated version includes new features and improvements for issues observed just after the release of the previous version.

The new version is free and immediately downloadable for all available handsets. If you already have a former Java version of the NeoReader on your phone, please uninstall it before you download and install the new version.

get.neoreader.com

Gabriel Medina - info [at] motril.org - http://www.motril.org/2008/04/primer-anuncio-impreso-en-espaa-en-qr.html
2008-04-23 12:59:01

The first Spanish QR Print Ads in a regional newspaper, IDEAL, the last April 19.

A new option to convert print ads into mobile contents.

http://www.motril.org/2008/04/primer-anuncio-impreso-en-espaa-en-qr.html

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