16/11 Spor fisken med mobilen og Kaywas strekkodeleser
| Category: QR Code, Data Matrix... By editor at 01:23 |

Photo: NRK
Spor fisken med mobilen
Skann fisken selvIf I understand correctly they put QR Codes on fish, so consumers can check on quality and where they have been fished.
Coop gjør nå gjør denne informasjonen tilgjengelig for publikum, og det betyr at du selv kan finne ut hvor fisken kommer fra.
Med nye mobiltelefoner med strekkodeleser, kan du selv skanne inn strekkoden og få opp informasjon om hvor fisken er født, hvor den er slaktet, og når den går ut på dato.
Når du står ved fiskedisken, kan du selv skanne strekkoden ved hjelp av en mobiltelefon med kamera. Strekkoden kan sendes via sms til en database, som så forteller deg hvem som produserte fisken og når den ble levert inn.
Flere nye mobiltelefoner støtter strekkodeskanning, og de fleste kameratelefoner kan i utgangspunktet gjøres til strekkodelesere ved å laste ned riktig programvare.
(Nokia lar deg laste ned leserprogrammer til enkelte modeller via sine nettsider, mens tredjepartsleverandører som Kaywas strekkodeleser tilbyr strekkodelesere for flere merker og modeller.)
There is also something about an SMS encoded in the QR code which is then sent to a database.
If anyone speaks norwegian, I would be happy you could translate some of what is written here. It got us a lot of hits today.
Comments
2007-11-16 14:35:41
Coop, a national Norwegian food chain in cooperation with Tracetracker has launched a new mobile service witch lets the consumer acquire information about the fish trough a QR code.
Standing at the fish counter, the consumer can scan the QR code trough a mobile phone with the inbuilt camera and a QR reader. Then the barcode is sent trough SMS to a database, witch sends a SMS back with information about where the fish is from, actually where the fish was born, where it was packed, who produced it, when it was delivered etc…
:-)
Shaun Thanki
2007-11-17 03:13:25
Thank you Shaun,
What I am not sure to understand correctly. Is an SMS message encoded in the QR Code - which would not surprise me, as this is probably already a standard procedure - or is it a Wap resp. mobile site?
Thank you again for helping out.
It reminds me of the Kerala fishermen which discovered what he can do with his cellphone.
See What's going on
2007-11-30 13:49:41
[I couldn't find out how to register in this Wordpress blog, is it not open for external postings?]
Anyway, I am from TraceTracker, the company who did this mobile demo together with the retailer Coop. First of all, this is not yet an official service from Coop to all their retail consumers. We did this together with them as part of an R&D project here in Norway with limited scope, and the mobile application demonstrated should be regarded as a prototype.
Some information about the infrastructure behind and the possible applications we can see on top of the infrastructure:
TraceTracker is the founder and operator of the Global Traceability Network (GTNet), a sophisticated infrastructure on top of the public Internet where trading partners in any value chain can share information about the stuff they trade. Information can be shared both upstream and downstream in a chain - provided that the respective information owners allow this. The magic which connects infomation in this giant distributed service is the traceability links between all the goods exchanged in a chain. Such links rely on the ability to associate globally unique ids with the traded goods, ie. ids encoded in bar-codes, RFID tags etc. on the physical items. To guarantee global uniqueness, these ids should be composed using standardized key schemes such as those coming from GS1, EPCglobal and others. GTNet is however transparent to which schemes are being used. See www.tracetracker.com for more information about the GTNet.
GTNet has a web service called GQI (GTNet Query Interface) which allows various types of clients to query information from the network. This particular demo with Coop was the first prototype of a GTnet application with the mobile phone as the end user interface. However, the mobile phone didn't use GQI itself (which could be done using a thin Java stack for instance), but used standard mobile communication services such as SMS to interact with a gateway which in turn talked GQI with GTNet and replied back to the SMS client device with the answers from GTNet.
As you may guess, the traceability key (the unique id mentioned above) was encoded in the QR code, in this case together with a telephone number to the SMS gateway. Using the Kaywa toolkit and reader application, this created a semi-automatic mobile application.
But we will se a variety of application scenarios here, where the business logics can be placed at different places in the total infrastructure, depending on the use cases and which requirements we want to impose on the mobile device and its users. Examples:
1. Send an MMS with the QR photo to an MMS gateway, get answer back as SMS/MMS
2. Let the mobile decode the QR code (as the demo did), then
2a talk GQI with GTNet, using an embedded application
2b or relay the query to an SMS/GQI gateway (as the demo did)
3. use the phone as a standard browser or WAP client and type in the traceability key on some portal set up for this purpose
If the readers of this blog are interested in it, we will provide you with access to a demo infrastructure where you can try scenario 2b with a set of pre-made QR codes. Please let me know!
Regards,
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Steinar Kjærnsrød TraceTracker Innovation ASA
www.tracetracker.com



