Image: Pinktentacle.com

Pinktentacle / Gigazine

Otaku idol Shokotan / しょこたん (Shoko Nakagawa)’s obsession with sand dollars has resulted in a new type of sweet bun, called Sukashikashipan, which is scheduled to hit Lawson convenience store shelves nationwide at the end of January.

[...] As an added bonus, the package will feature a QR code that, when scanned, takes you to a mobile site that provides a variety of Sukashikashipan-Man anime content. Sukashikashipan-Man is a fictional hero conceived by Shokotan.

When will we see similar things here in Europe?


See also (update: 12.1.2007, 1:30 am):
YAMAMOTO Seiji's Molecular QR Code Cuisine