07/11 Suntory, AU and Dentsu Mobile Marketing Campaign from 2003, early 2004?
| Category: QR Code, Data Matrix... By editor at 03:34 |
If you happen to arrive on this blog for the first time ever and you ask yourself what these pixelated chesslike thingies on the right could mean, you should really watch this. It takes some time to download, but it explains quite well how they work and it does so by letting you interact.
The PREMIUM MALTS X AU Cellphone
This crossmedia advertising project is a collaboration between AU Cellphones by KDDI and The PREMIUM MALTS by SUNTORY. By putting the PREMIUM MALTS advertisement in magazines, we aim to expand the appeal of AU Cellphones to the thirties to forties age group. This is the first project of its type in the world involving magazines, websites for cellphones and QR Codes.
Via Ryota



