01/11  Telstra trials QR Codes in Australia

Category: QR Code, Data Matrix...    By editor at 13:20
Consumers Used As Telstra Marketing Guinea Pigs
Selected mobile phone users on the Telstra Next G network will be able to use their handset cameras to scan specially-designed barcodes on posters, LCD screens and in magazines to connect directly to third-party websites such as KFC and Pizza Hut, in a trial announced today by the telco.
In conjunction with Sensis, the system, called Mobile Codes technology, will allow customers to receive directional maps and obtain discount offers from vendors including Nike and Toyota, along with fast-food outlets.

Ultimately, the technology will be used in conjunction with the Telstra website allowing users to share contact details, blogs and messages as part of a social networking system.

"Consumers will have fast one click access to mobile websites, rich streaming media from Bigpond and Foxtel, location based services and localised information from Sensis, all on Australia's fastest and largest Next G network," said Telstra group marketing director, consumer marketing and channels, David Moffatt.

See also the Video:



Here is the QR Code from the Video:

QR Code for Monday Night Live





Comments

dlethe01 - dlethe01 [at] yahoo.com - http://dlethe01.blogspot.com/
2007-11-02 00:04:24

Hi Roger,
Is Telstra trialing i-nigma technology?
The Aura Group proposes Neomedia's barcode reader.
QMCODES proposes 3G Vision's i-nigma.

Roger - http://id.kaywa.com/roger
2007-11-02 01:18:40

Well, it's obviously a branded Telstra reader as you can see in the video.

And all this is a trial phase. But I can't say more than that;)

dean collins - dean [at] collins.net.pr - http://www.collins.net.pr/blog
2007-11-05 13:55:07

Finally someone in Australia worked out that QR codes work anywhere in the world not just Japan.

Dean Collins

Kupa - kupa [at] gallerie.net.au
2008-04-03 11:29:55

March 2008...Zentvelts Coffee, a Bryon Bay grower use QR code on packaging.

http://galleriejapan.blogspot.com/2008/03/coffee-grower-is-australias-first-qr.html


James - J.Onix [at] live.com.au
2008-07-01 08:34:44

QR sounds very interesting but i have heard about some other software called "MyClick" which offers the same service but with real images. What does Telstra Mobile Code offer over this technology which seems like the next generation?

Roger - http://id.kaywa.com/roger
2008-07-01 08:54:50

James,
Imaging technologies have several problems. You have always to communicate that any particular image can be scanned. Also if it is MMS-based, there is a high charge for the customer with no guarantee that this will work out.
Last but not least, imaging technologies only work out for advertising agencies with high incentive concepts.

QR Codes on the other hand are easy to spot and easy to make - for everyone.

Antony McGregor Dey - antony [at] qmcodes.com - http://www.qmcodes.com
2008-07-02 04:00:43

James,

I agree with Roger. Our trials with both image recognition and QR showed that consumer uptake and engagement with QR codes far exceeded that of image recognition.

This was simply because consumers could identify with the QR code, the fact that it stands out so significantly is the greatest part of it's appeal.

Antony

KUpa - kupa [at] gallerie.net.au
2008-07-21 02:56:01

I visited the new T-life store in Melbourne on the day they released QR Code, a sales rep was eager to show me how it worked, first explaining it was an exclusive Telstra technology, how it was used in Japan and they are the first to use in Australia

After a few minutes of explanation he attempted to scan code, which did not work…then using another phone scanned, linking to the Telstra phone site. (which has not been updated)

After the brief demonstration, I challenged some of the facts he quoted about exclusive use of QR codes and the first to use in Australia. I showed my phone from Japan and our Japanese applications and how we have used QR Codes in Australia for the past few months.

The sales person then admitted he was only trained in QR Codes the day before…and in fact had little knowledge or understanding of QR Codes

The Telstra sales training manager observing the Telstra sales reps spiel to me and stepped in and asked about our use in Australia, I showed our mobile technology that works in Australia and Japan.

I think Telstra have some serious credibility problems when it comes to QR Code, 2 months ago I was contacted and invited to a Telstra office in Sydney to demonstrate my QR code system and use, they said they did not have any plans for QR code or unaware of what other Telstra departments were doing regarding QR Code, now they regard QR Code as the future….what’s going on in Telstra?

There are several other companies in Australia claiming to be QR Code guru’s, but I have not seen 1 application, they just organise talk-fests to stroke each others ego. A recent Sydney tradeshow I attended exhibited their QR code which just gave their web address which was not hyperlinked……

Australian in the with knowledge of QR code Telstra is ‘full-of-it’…recent news paper articles supporting the Telstra version of QR code are factually inaccurate.

I understand Telstra has 9 exclusive use of marketing QR Code in Australia…..


KUpa - kupa [at] gallerie.net.au
2008-07-21 02:59:08

I visited the new T-life store in Melbourne on the day they released QR Code, a sales rep was eager to show me how it worked, first explaining it was an exclusive Telstra technology, how it was used in Japan and they are the first to use in Australia

After a few minutes of explanation he attempted to scan code, which did not work…then using another phone scanned, linking to the Telstra phone site. (which has not been updated)

After the brief demonstration, I challenged some of the facts he quoted about exclusive use of QR codes and the first to use in Australia. I showed my phone from Japan and our Japanese applications and how we have used QR Codes in Australia for the past few months.

The sales person then admitted he was only trained in QR Codes the day before…and in fact had little knowledge or understanding of QR Codes

The Telstra sales training manager observing the Telstra sales reps spiel to me and stepped in and asked about our use in Australia, I showed our mobile technology that works in Australia and Japan.

I think Telstra have some serious credibility problems when it comes to QR Code, 2 months ago I was contacted and invited to a Telstra office in Sydney to demonstrate my QR code system and use, they said they did not have any plans for QR code or unaware of what other Telstra departments were doing regarding QR Code, now they regard QR Code as the future….what’s going on in Telstra?

There are several other companies in Australia claiming to be QR Code guru’s, but I have not seen 1 application, they just organise talk-fests to stroke each others ego. A recent Sydney tradeshow I attended exhibited their QR code which just gave their web address which was not hyperlinked……

Australians with knowledge of QR code know Telstra is ‘full-of-it’…recent news paper articles supporting the Telstra version of QR code are factually inaccurate.

I understand Telstra has 9 months exclusive use of marketing QR Code in Australia…..


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