28/8  The Mobile Life in Asia Report from Mindshare

Category: QR Code, Data Matrix...    By editor at 15:07
MindShare's unofficial blog respectively their report (see PDF below) offers you glimpses into how mobile phones are shaping the lives of youth in Asia and vice versa. Several times this blog is mentioned as a info source provider and the Kaywa Reader is also featured prominently in the report. Thank you MindShare.
The mobile phone has become an indispensible equipment for Asian youth. PwC’s 2007 survey of nearly 8,000 of their staff from 17 countries around the world (78% aged between 16-34 yrs) revealed a whopping 98% mobile penetration rate in Asia-Pacific countries, with a significantly lower 62% fixed-line penetration rate.

The first Asia Scout Network pan-regional summary report by MindShare is therefore dedicated to the mobile phone - how mobiles mold the lifestyles of Asian youth and vice versa. Findings are based on updates on the Asia Scout Network blog from our city scouts in Tokyo, Singapore, Jakarta, Bangkok, Sydney, Shanghai, and Kuala Lumpur.

The headlines are:
1) Asian youth pimp their mobiles
2) Mobilizing communities
3) Japan’s contagious QR codes
4) Mobile multimedia gains momentum
5) Making ‘Hero’ features visible
6) What lies beyond
Download the report (PDF) (Local Copy)

See also:
QR Code Wiget for japanese and english proverbs




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