"QR technology has been incredibly successful for marketers in Japan and we expect similar success in Canada," Michael Gramlow, CD interactive at Dentsu Canada, tells MiC. "It's a great way to connect with a youth target that's notoriously difficult to reach - not just because it offers something new and different for them to interact with, but also because it generates a lot of street buzz."

He adds that the wild postings now hitting Toronto streets are "a pioneering effort in North America, and Dentsu and Vespa are very proud to be the first to bring it to the Canadian market."