• V1_0 Candidate Reference Release (Whitepaper), June 2008
• V1_0 Good Progress on requirements
• V1_0 Consensus on definition of Indirect Mode Ecosystem
• V1_0 Candidate Release ~2Q09

The Houston Fence, located on the corner of Broadway and Houston, is an temporary outdoor installation inspired by QR-code patterns. These bar codes, when scanned with a mobile phone, allow pedestrians to seamlessly connect to online content such as web sites, blogs and others.

This is the campaign for Valentine's for Fast Shop (www.fastshop.com.br), a retail for eletronics in Brazil. And just as a reminder: we celebrate Valentine's on June 12th here.

The campaign's name is "The Code of Love". The QR code is the main character, even though most people won't know at first what it is. Fast Shop has a strong appeal to innovation and the QR code exemplifies this perfectly. Also, Valentine's is known for the huge sale of mobiles among young people, so the QR code is pertinent.

The campaign is focused on Sao Paulo and will be starring in newspapers ads, POP materials such as window shops, alarm antennas and adhesives on the main shopping malls, catalogues that will be sent to AB class people homes. And we added a hotsite (www.fastshop.com.br/desvendeocodigo) that will be on after the campaign. The codes display messages such as present suggestions, store's solutions; they also link to the hotsite.

This is the second time Dentsu Latin America offers a QR Code campaign
for Fast Shop. First time was in 2007.

Tele Atlas last week announced it will expand to Europe, Middle East and Africa its LBS start-up contest, Tele Atlas LBS Innovator Series. The Dutch company has now opened the call for entries in the first event to be held in EMEA: the “LBS – Out the Box” contest, which winners will be showcased at Mobile World Congress 2009 in Barcelona.

[...] Entries in the “LBS – Out the Box” contest will be judged based on commercial viability and innovative use of maps in the application in two categories. In the first one, “Market Ready”, entrants will submit a compelling LBS solution that is developed to offer consumers a commercially ready, end-to-end solution. In the second one, “Disruptive Innovation”, entrants will submit an innovative location-enhanced solution designed to push the boundaries in the LBS market.